I am an information designer specializing in contract design and simplification. I am the founder of Passera Design, where our mission is to help organizations transform their contracts, policies, and other documents into user-friendly, simpler, effective tools that work for business and people. With 10+ years of experience, my work draws from information and service design, design thinking, user research, and UX.

I was have been working in this field for over a decade and many consider me a “legal design pioneer”, although you won’t catch me bragging about it in my bio any time soon. Rocking the boat in the legal industry has earned me an  European Woman on Legal Tech 2020 award in the category Academia & Education, and a WorldCC Fellowship (the first, and so far only, designer to hold one).

I proudly collaborate with World Commerce & Contracting as Contract Designer in Residence, continuously advocating human-centered contract design to anyone who cares to listen. As part of this work, I created the Contract Design Pattern Library (with Helena Haapio) and I am its curator. I am a co-founder of the Legal Design Alliance and a co-author of its Legal Design Manifesto. I am also the creator of Legal Design Jam, the first workshop format aimed at innovating legal documents and prototyping hands-on.

I am an all-rounder, backing my design expertise with a solid academic background. I have served as Assistant Professor at the University of Vaasa, Department of Business Law (Vaasa, Finland), and I earned my Doctoral Degree (D.Sc. (Tech)) from Aalto University School of Science (Espoo, Finland), writing my dissertation on how visualizations can enhance the usability and user experience of contracts. My research has been published in international journals, books, and conference proceedings. I have lectured at prestigious institutions such as Stanford University, Bucerius Center on the Legal Profession, KU Leuven, UC Louvain, European University Institute, ESADE Business and Law School, California Western School of Law, and Domus Academy.

In the past, I served as the VP for Social Media on the board of the IIID (International Institute for Information Design) and as its World Regional Representative for Finland (2014-2018). I have also been leading the Internship Innovation Project (I2P) at Aalto University – an “innovation-in-action” course provided in collaboration with ESADE Business School (Barcelona, Spain), in which multidisciplinary and international student teams tackle real-life, open-ended innovation challenges assigned by partner companies.