I am a designer, consultant, and researcher – based in Espoo, Finland.
My one-woman consultancy, Passera Design, specializes in contract design, simplification, and legal design, helping private and public organizations make their contracts, T&Cs, contract guides, policies, etc. user-friendly, visual, clear, and effective. My work ranges over information design, service design, human-computer interaction, proactive and preventive law, and legal innovation.
I have been pioneering legal design and contract visualization for over a decade. I created the WorldCC’s Contract Design Pattern Library (with Helena Haapio) and I am its curator. I am a co-founder of the Legal Design Alliance and a co-author of its Legal Design Manifesto. I am also the creator of Legal Design Jam, the first workshop format aimed at innovating legal documents and prototyping hands-on. My work on contract design and simplification has been recognized internationally: I have been awarded European Woman on Legal Tech 2020 in the category Academia & Education, and I have also been the first (and so far only) designer awarded a honorary Fellowship by World Commerce & Contracting (previously IACCM) in 2018.
I am an all-rounder, backing my design expertise with a solid academic background. I am currently an Assistant Professor at the University of Vaasa, Department of Business Law (Vaasa, Finland), and I earned my Doctoral Degree (D.Sc. (Tech)) from Aalto University School of Science (Espoo, Finland), writing my dissertation on how visualizations can enhance the usability and user experience of contracts. My research has been published in international journals, books, and conference proceedings. I have lectured at prestigious institutions such as Stanford University, Bucerius Center on the Legal Profession, KU Leuven, UC Louvain, European University Institute, ESADE Business and Law School, California Western School of Law, and Domus Academy.
In the past, I served as the VP for Social Media on the board of the IIID (International Institute for Information Design) and as its World Regional Representative for Finland (2014-2018). I have also been leading the Internship Innovation Project (I2P) at Aalto University – an “innovation-in-action” course provided in collaboration with ESADE Business School (Barcelona, Spain), in which multidisciplinary and international student teams tackle real-life, open-ended innovation challenges assigned by partner companies.
I obtained a MA in Graphic Design from Aalto University School of Art, Design and Architecture.